Information We Collect and How We Collect It
The information that we may collect from or about you broadly falls into the following categories:
- Information that you voluntarily provide to us, for example, your contact information, payment information, user-generated content, and job applications.
- Information that we passively collect through your use of the Site, for example, data collected by the servers used to operate the Site/our website (e.g., IP addresses), data collected by cookies and other tracking technologies, location information, and data collected by analytics and advertising services.
Personal Information and Other Information You Provide
Personal Information: You can visit the Site without providing your personal information to us, but you will be required to provide your personal information to request information from us, to enroll with MAX Challenge, to purchase products using the Site, and to use certain other features of the Site. We will collect any personal information from or about you that you choose to provide to us, which information may include your name, physical address, email address, payment information, and telephone number. Personal information must be provided, for example, when creating your MAX Challenge account; to purchase products using the Site; when you submit a job application or career inquiry; when you provide User-Generated Content (as discussed below); to sign up for MAX Challenge’s newsletter; when you fill out forms or questionnaires on the Site; and when responding to communications from us (e.g., surveys, promotional offers, registration confirmations).
When you voluntarily register with us, our affiliates or franchisees, you agree to provide information such as your name, email address and gender. Once you register, we will hold your information in the strictest of confidence.
Account and Trial Registration Information: To create an online MAX Challenge account or to sign up for a trial you will need to provide certain personal information, including your name and email address. The information collected from users during the registration process is used to manage user accounts and may be shared with our franchisees and other third parties as further discussed below.
Mailing List Information: By submitting your contact information, you agree to receive newsletters or promotions from us. We will use this information to provide you with promotional and other electronic communications. You may opt out of receiving promotional emails from us at any time by following the unsubscribe instructions contained in the applicable email. We may use third-party email providers to deliver these communications to you.
Shopping & Payment Information: Purchases of products made using the Site must be made by credit or debit card or via PayPal (where that option is available). All credit and debit card information is provided directly to our PCI-compliant third-party payment processor. To make a purchase using the Site, you will need to provide your name, address, email address, phone number, and credit or debit card type, number, expiration date, security code, and billing address.
If you place an order for someone else, such as an online gift order sent directly to a recipient, you will need to provide information about the recipient, such as the recipient’s name, address, and phone number. We will use the information you provide to process your order and we share that information with third parties for purposes of processing your order as discussed further below. Our payment processors may use your payment-related information in accordance with their privacy policies. We will maintain a record of the purchases that you make using the Site.
Career Opportunities: If you submit a job application or career inquiry using the Site, we will collect your resume and all other information and materials that you provide in the course of making that submission. We may use submitted information and materials to evaluate your qualifications and to otherwise consider or respond to your inquiry. Your submission of an application or inquiry does not in any way require MAX Challenge to review your information or consider you for employment.
Franchise Inquiries: If you fill out an inquiry form on the Site with respect to MAX Challenge franchising opportunities, you will need to provide various information pertaining to the prospective franchisee, including your name, location, and contact information.
Voluntary Customer Surveys: We may periodically conduct online both business and individual customer surveys. We encourage our customers to participate in these surveys because they provide us with important information that helps us to improve the types of products and services we offer and how we provide them to you.
We may take the information we receive from individuals responding to our customer surveys and combine and aggregate it with the responses of other customers, to create broader, generic responses to the survey questions. We will also use that aggregated information to improve the quality of our products and services and to develop new products and services. This aggregated (non-personal information) may be shared with third parties for these purposes.
Other Information We Collect
IP Addresses and Related Data: The servers used to operate and provide the Site may collect data pertaining to you and the equipment, software, and communication methods you use to access the Internet and the Site, including Internet protocol (“IP”) addresses assigned to the computers and other devices from where you access the Internet, your Internet service provider (ISP), your device ID number, your approximate geographic location, your web browser type, the pages you access on the Site, the websites you access before and after visiting the Site, the length of time you spend on the Site, date and time stamps, and clickstream data. MAX Challenge may use this information to administer the Site and its servers, to generate statistical information, to monitor and analyze Site traffic and usage patterns, to monitor and help prevent fraud, to investigate complaints and violations of our policies, and to improve the Site’s content and the products, services, materials, and other content that we describe or make available through the Site (see also how we use Google Analytics/analytics services as described below). We may combine this information with other Collected Information (including personal information) and information obtained from third parties for security reasons and to protect our rights or the rights of others as discussed below. The suppliers that we use to provide the Site may collect information about your visits to the Site and other websites. Some of this information may be collected using cookies and similar tracking technologies as explained further below under “Cookies and Other Tracking Technologies.”
The Site may use both cookies that we implement and cookies implemented by our suppliers and other third parties, such as advertisers. We do not control third-party cookies or the information collected through them and expressly disclaim responsibility for information collected through them.
Most browsers automatically accept cookies. You can disable cookies but disabling cookies may impact your use and enjoyment of the Site. Most browsers allow users to manage cookies in the browser’s settings. For example, a browser may allow you to reject cookies from certain websites, reject certain types of cookies regardless of the website, reject or disable all cookies from all websites, and/or delete cookies stored previously. Some browsers also give you the option of being notified every time a cookie is sent to your browser by a website.
Changing your cookie preferences in one browser will not necessarily carry over to other browsers, so you may need to adjust your preferences each time you get a new computer, install a new browser, upgrade an existing browser, or alter or delete a browser’s cookie file.
The types of information collected by a cookie and the purposes for which that information is used depends on the type of cookie. By way of illustration, the types of information collected by the Site’s cookies and the purposes for which that information are used are described below. We may also combine information collected by cookies with other Collected Information.
- Operationally necessary cookies (also called essential cookies). These are cookies that are required for the operation of the Site. For example, these cookies are required to identify irregular website behavior, prevent fraudulent activity, and improve security. They also allow users of the Site to make use of its functions, for example, shopping carts, saved search, and similar functions. Without these cookies, services that you have requested cannot be provided.
- Functionality-related cookies. These cookies allow us to offer you enhanced functionality when accessing or using the Site. This may include to remembering choices you make, for example and as applicable, remembering your username, preferences, or settings, remembering if you reacted to something on or through the Site so that you are not asked to do it again, remembering if you have used any feature of the Site before, restricting the number of times you are shown a particular advertisement, remembering your location, and enabling social media components. As described above, you may disable functional cookies, but if you do so then various functions of the Site may be unavailable to you or may not work the way you want them to.
- Performance-related cookies (also called analytical cookies). These cookies assess the performance of the Site, including as part of our analytic practices to help us understand how visitors use and interact with the Site, for example, which pages on our websites users visit most often. These cookies also enable us to personalize content and remember your preferences. These cookies help us improve the way our websites work and provide a better, personalized user experience.
- Advertising or targeted cookies. These cookies record your visits to the Site, the pages you visit on the Site, and the links you have clicked. They gather information about your browsing habits and remember that you have visited a particular website. MAX Challenge and its third-party advertising platforms or networks may use this information to make the Site, its content, and advertisements displayed on our websites more relevant to your interests (this is sometimes called “behavioral” or “targeted” advertising and is further discussed below). These cookies are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.
The Site may also use the following types of tracking technologies: web beacons (also called clear GIFs), flash cookies, and pixels (also called pixel tags). A web beacon is a tiny graphic with a unique identifier that functions similar to how cookies function. However, in contrast to cookies, web beacons are embedded invisibly on websites. Flash cookies collect and store information about your use of a website and are commonly used for advertisements and videos. Pixels can be placed on websites or within emails to track your interactions with those websites and when emails are opened.
How We Respond to Do-Not-Track Signals: Due to the automatic collection of data using cookies as described above, we do not honor “do not track” requests.
Advertising Networks, Personalized Advertising, Remarketing, and Retargeting: From time to time the Site may use or participate in advertising networks and related advertising services that are managed and provided by third-party advertising servers, advertising agencies, technology vendors, and research firms, including advertising services provided by Facebook (sometimes referred to the Facebook “tracking pixel”). These services collect information about your visits to and interactions with the Site and other websites and will use that information to target advertisements for goods and services. The information collected may be associated with your personal information. These targeted advertisements may appear on the Site or on other websites. Advertising networks often gather data about consumers who view advertisements to make inferences about a consumer’s interests and preferences, which enables their computers to deliver advertisements directly targeted to the consumer’s specific interests. This practice is often referred to as “online behavioral advertising.” For example, a third-party advertising network might collect the type of web browser you use, the type of computer operating system you use, the domain name of a website you visit, whether or not you visit specific pages of the Site and other websites, the location of your Internet service provider, the date and time of a visit to a website, and other interactions between you and a website.
If you have a Facebook account but do not wish Facebook to collect data relating to you via the Site, we suggest that you: (a) hide social media platform plug-ins using an ad blocker; (b) always log off completely from Facebook before visiting other websites and delete all related cookies; and, (c) where the option is available, disable the advertising services and networks operated by Facebook.
Additionally, we may have enabled and implemented the following Google Analytics Advertising Features: Remarketing with Analytics, Demographics and Interest reporting, Campaign Manager integration, Display & Video 360 integration, Google Display Network (GDN) Impression Reporting, and Segments. Remarketing with Analytics uses Google Analytics cookies to serve advertisements to you across the Internet based on your visits to the Site. Demographics and Interest reporting uses a third-party cookie to collect information about our Site traffic by tracking users across websites and across time, which generates a report for us to better understand Site users. Campaign Manager integration allow us to view, analyze, and create remarketing lists using our Campaign Manager data in Google Analytics. Display & Video 360 integration allows us to create remarketing lists in Google Analytics and have those lists available in Display & Video 360. Google Display Network (“GDN”) Impression Reporting allows us to measure the impact of unclicked GDN Display ad impressions on website behavior and conversions. Segments allows us to isolate and analyze subsets of Site users by sorting our Google Analytics data. To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use this information, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Site.
To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, please visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Please remember that changing your settings with individual web browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads from time to time.
Our Social Media Pages: MAX Challenge is active on social media, including Facebook, Instagram, LinkedIn, Twitter, and YouTube. You may have the opportunity to comment on those social media platforms regarding MAX Challenge and the products and services we offer. MAX Challenge may post on the Site and its other websites and social media pages any comments or content that you post on our social media pages.
How We Use and Share Collected Information
Purpose Collected & Communication with You: We will use and share your personal information and other Collected Information for the purpose for which it was collected, for example, to process and communicate with you in connection with your requests and purchases, to consider and respond to job applications you have submitted, to administer MAX Challenge business activities, to provide customer support to Site users, to communicate with you in connection with your account, and to provide you with information and communications that you request. Your location information will be used to find a MAX Challenge location near you. We will make certain Collected Information, including User-Generated Content, available to other users of the Site as mentioned above. For example, if you comment on a MAX Challenge blog post, other Site visitors will be able to view and share that information.
Sharing Collected Information with our Franchisees: Each individual MAX Challenge location may be owned by a franchisee as a separate legal entity from us. As a result, Collected Information may be shared with those individual franchisee entities and locations at which you have inquired about services, signed up for services, or done business so that those locations can respond to your requests and provide products and services to you and for analytical and reporting purposes. In addition, information that you share with any individual location may be provided back to us and maintained by us as part of your MAX Challenge account.
Evaluation and Improvement of Our Services, User Demographics, and Aggregation: We may use and disclose Collected Information to customize Site content, promotional emails, and users’ browsing experience, to analyze, develop, and improve Site content and materials and products and services we make available (including the Site), to inform marketing and communication plans and strategies, to understand user demographics and preferences; and to evaluate Site user needs. We may also aggregate personal information and other Collected Information to create aggregate data on Site users that describes users as a group but does not reveal the identity of individual users. We may use aggregate data to understand Site users’ needs and Site usage patterns, to determine what kinds of products and services we can provide, and to improve and enrich our products, our services, and the Site.
The Site is not directed at children under 13 years of age. MAX Challenge does not knowingly collect or use information from children under 13 through the Site.
Third-Party Websites and Services
Access from Outside the United States
If you are accessing or using the Site from outside the United States, please be aware that Collected Information may be transferred to, stored in, and processed in the United States (where our and our suppliers’ servers and databases are located and operated). The data protection and related laws and regulations of the United States might not be as comprehensive as those in the country from which you access the Site.
1116 Campus Drive
Morganville, NJ 07751