Slightly Different Name, but same LIFE-CHANGING Impact

Just a few short months ago, our one of a kind fitness, nutritional, and motivational program began to franchise our formula to aspiring life-changers. Continuing in our effort to properly position ourselves as leaders in the TRANSFORMATION industry, we have decided to push our identity’s envelope even further. As part of our mission to change the WORLD, we decided that we are not just, ‘MAX Fitness.’ The identity and perception of the name, ‘MAX Fitness,’ can easily be misconstrued to be something different than what we actually are. If we simply offered a fitness program, our identity could have stayed the same, however our members can attest, that we offer much more than just ‘Fitness.’

Starting today we are officially and simply, ‘THE MAX‘… PERIOD.

THE MAX Challenge is a national fitness franchise that focuses on a 10-week body renewal system. This system is designed to make fast and lasting changes to your appearance and overall well-being. We do this by combining nutrition counseling, fitness classes, and motivation. Being part of ‘THE MAX,’ is like having a personal trainer, nutritional counselor, and success coach.

Over the coming days and weeks we will work on a total makeover to use THE MAX as our name.
Our website can now be found at
You can find us on Facebook at
Our Twitter and Instagram handles are @THEMAXChallenge


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